Use Business Source Premier to locate Industry information.
Select Advanced Search
On the "Select a Field" drop down, choose "IC NAICS CODE OR DESCRIPTION"
Enter the industry's NAICS number
NOTE: Users can limit their Result Lists to "Industry Profiles" from the Source Types filter after conducting a search query, in order to quickly retrieve this type of information source. Also, via the Advanced Search Screen, users can limit searches to Industry Profiles by scrolling down to Publication Type.
The Manhattanville University Library subscribes to numerous business databases. To see the complete list, view the box below. Here are two go to databases just to get you started.
The Gale OneFile: Economics and Theory offers instant access to full-text academic journals and magazines—with a strong emphasis on titles covered in the EconLit bibliographic index. Content is useful for starting a business, marketing a product, developing policy, analyzing trends, constructing economic models, investing for the future, researching rates, and more.
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Formerly Business Insights Essentials, Gale Business Insights includes reports on investment, SWOT, market research, and industry research as well as company profiles, histories, corporate chronologies, statistical data, and full-text articles on business news.
The Census Bureau produces many statistics for services, retail, and manufacturing.
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. It was developed to allow for a high level of comparability in business statistics among the three North American countries. NAICS is based on a production-oriented concept, meaning that it groups establishments into industries according to similarity in the processes used to produce goods or services.
The North American Product Classification System (NAPCS) can be used for some more granular data and these codes are a hierarchical classification system for products (goods and services) that (a) is not industry-of-origin based but can be linked to the NAICS industry structure.
Manufacturing data can be found in the Economic Census done every five years, as well as other monthly, quarterly, and annual data.
Retail data can be found in the Economic Census done every five years, as well as other monthly, quarterly, and annual data.
Industry Classification
You will need the North American Industrial Classification Codes (NAICS) and the most important are below. However, there are others that may be of interest including the Agents (71141), athletes as endorsers (61162), manufacturers of equipment, retailing, etc.
7112 Spectator Sports
71121 Spectator Sports
711211 Sports Teams and Clubs: This U.S. industry comprises professional or semiprofessional sports teams or clubs primarily engaged in participating in live sporting events, such as baseball, basketball, football, hockey, soccer, and jai alai games, before a paying audience. These establishments may or may not operate their own arena, stadium, or other facility for presenting these events.
711212 Racetracks
711219 Other Spectator Sports
7113 Promoters of Performing Arts, Sports, and Similar Events
This industry group comprises establishments primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, held in facilities that they manage and operate or in facilities that are managed and operated by others.
813990 Other Similar Organizations (except Business, Professional, Labor, and Political Organizations)
This industry comprises establishments (except religious organizations, social advocacy organizations, civic and social organizations, business associations, professional organizations, labor unions, and political organizations) primarily engaged in promoting the interests of their members. Includes: Athletic associations and leagues, regulatory
713990 All Other Amusement and Recreation Industries
This industry comprises establishments (except amusement parks and arcades; gambling industries; golf courses and country clubs; skiing facilities; marinas; fitness and recreational sports centers; and bowling centers) primarily engaged in providing recreational and amusement services. Includes: Recreational or youth sports teams and Recreational sports clubs (i.e., sports teams) not operating sports facilities
Two of the professors, Dwyer and Greenhalgh have written extensively on sports marketing.
Publisher of the International Journal of Sports Marketing & Sponsorship and reports like "Driving Business Through Sport" (editions 1 & 2), "European Sports Marketing Data" and others.
The association doesn't have much on its website but there are a few interviews that were published in the Sports Marketing Quarterly that are available in full-text in the View from the Field section.